The Beauty Claims E-Summit Replay!
Claims is a deceptively challenging topic that I think the whole sector would be better off if everyone knew a little more about. Not every claim is a good one, proof is fundamental but varies, there is some rhyme and reason for what makes a successful claim. A well-crafted claim can build trust, shape consumer understanding, and even counter the misinformation that continues to plague the sector. I planned this summit agenda to give you a cross section of the topics I think should be top of mind, starting with basics before we dive into the weeds, featuring some of the people in the claims world I hold at the highest esteem. Every speaker was personally selected because I knew I could count on them to do the topics justice - a massive thank you to all of the wonderful people who agreed to speak at this e-conference, and share your time and expertise with us. The Beauty Claims E-Summit happened on May 4th, 2024 - you can find the full replay + PDF slides for the presentations below!
The Beauty Claims e-summit is part of my greater free e-conference initiative. High quality industry conferences have an accessibility problem. From high costs of registration to the travel costs to get there. Conferences are an important space for knowledge sharing. These barriers therefore create rather significant knowledge gaps - a problem for: introducing students to the industry, arming smaller businesses with the tools they need to succeed, addressing the issues of misinformation, and collectively pushing out industry forward. This is the problem our free e-summit series is attempting to address.
Part of the reason we’ve been able to keep our e-summits freely available is our summit partners. A heartfelt thank you, to the companies who supported the Beauty Claims E-Summit as sponsors. Thank you so much to our bronze sponsors, BASF Personal Care and Medik8, as well Pantene for sponsoring our claim case study presentation! If you’re a company wanting to work with us for a future e-summit, please reach out to us at info@theecowell.com
Finally, a huge thank you to Luciana Smaldore and Nawal Abdul Kareem for helping in the prep for this summit, and in working on the e-book that will go with it! Study tuned for the e-book - it will be populated here when it’s ready!
Agenda topics
A 101 for Groundwork on Navigating Cosmetic Claims and Social Media Marketing. Presented by Annika Lagut PhD from Coherent Beauty.
A 101 on Claims Development. Presented by Theresa Callaghan PhD from Callaghan Consulting.
A 101 on Hair Care Claims. Presented by Crystal Porter PhD from Mane Insights.
A 101 on Sun Care Claims. Presented by AJ Addae from SULA Labs.
A 101 on Clinical Claims & Their Substantiation. Presented by Rania Ibrahim PhD from SkinScience Analytics.
A 101 on Subjective Claims & Their Substantiation. Presented by Denise Herich from The Benchmarking Company.
A 101 on Green Claims. Presented by Allyn Stern from Beveridge & Diamond PC.
A 101 on Navigating Ingredient Supplier Claims. Presented by Lanesa Mahon from @raya.faces.
A 101 on Influencer Claims. Presented by Avril Love from K&L Gates.
A 101 on the Claims to Consumer Feedback Loop. Presented by Michelle Wong PhD @labmuffinbeautyscience and James Welsh.
A 101 on “Truthful” Claims & Legal Implications. Presented by Ronie Schmelz from K&L Gates.
A 101 Case Study on Hair Bonding Claims. Presented by Jennifer Marsh PhD from P&G, sponsored by Pantene.
Thank you to our e-summit sponsors for helping us keep this event free and accessible to anyone!
Bronze Sponsors
