There is so much misinformation in the cosmetic industry, making things incredibly challenging for industry members and consumers alike. We think part of the challenge is that scientists often stay behind closed doors, and the most vocal ‘experts’ are themselves misinformed. On top of our consultation work, The Eco Well is a knowledge-sharing, science communication platform dedicated to making accurate information more accessible to everyone.
We host scicomm panel discussions and conferences, and also have a science blog, YouTube channel, and podcast - we feature conversations from scientists on a variety of topics related to cosmetics. If you value the work we do, please consider supporting us on Patreon. Other great ways you can support what we do is by subscribing to and reviewing our Podcast - you can find us on most platforms at The Eco Well Podcast - and by sharing our content. Thank you for your support!
About our Founder - Jen Novakovich
Jen is a science communicator and cosmetic scientist with a niche expertise in ecodesign. She has spent roughly a decade as a technical consultant helping beauty brands with formula and claims development. More recently, her consulting work has shifted to focus on science communication, fact-checking, and source vetting across cosmetic science topics.
Through The Eco Well's scicomm platform and beyond, Jen has interviewed hundreds of subject matter experts from diverse fields. She is passionate about quality information accessibility, which has been a driving force behind her work here. Today, she hosts a regular cosmetic science podcast and free conference series. Jen is also an active speaker at industry conferences and has served on a number of committees with the Society of Cosmetic Chemists (SCC) and Independent Beauty Association (IBA). Finally, in 2023, Jen co-founded BeautySciComm, a scicomm social enterprise dedicated to fostering scicomm in beauty.
Jen holds two BSc degrees, in Zoology and Nutrition and Nutraceutical Sciences, a minor in Music Performance, a diploma in Formulation Chemistry, a grad certificate in environmental policy and an MSc in Environmental Practice. During her master’s, she focused on environmental legislation impacting beauty and its alignment with science, where she completed a practicum with IBA mapping the USA landscape. At the end of this work, it was clear that misinformation was negatively impacting legislative decision making. Today, she’s continuing this thought exercise at the University of Ottawa, where she is a current PhD candidate. Her research explores the relationship between misinformation and environmental performance, broadly and within the cosmetics industry.
In Jen’s spare time, her passion is rock climbing, and has pursued a career where she can live in her dream climbing destination. She has two fur babies, Jabba and Janet, and a loving husband, James, who is also her business partner here at The Eco Well.
Interested in having Jen speak at your event? Contact us at info@theecowell.com with your request.